Ronald Frank

Ronald Frank
  • Professor Emeritus, Emory University

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Overview

Professor Frank has taught at Northwestern, Harvard, and Stanford Universities, and at the Wharton School of the University of Pennsylvania in the US. During his two decades at Wharton he served as director of research and PhD programs and vice dean. In 1984 he became dean of Purdue University’s Krannert School of Management, and then served as dean of the business school at Emory University from 1989 to 1998. While at Emory he focused on increasing the ranking of the business school and building the school’s endowment. Prof Frank is dean emeritus and Asa Griggs Candler professor of marketing emeritus of Emory University’s Roberto C Goizueta Business School. He was also the president of Singapore Management University and its trustee. He has been a prolific writer of marketing articles, books and journals, and for over a decade was the fourth most-cited author in marketing.

He earned his master’s degree in business at Northwestern University (USA) and his PhD in marketing from the University of Chicago (USA).

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Knowledge at Wharton

What the Reconciliation Bill Means for U.S. Households

Faculty director of the Penn Wharton Budget Model breaks down the projected effects of the reconciliation bill on national debt, GDP, and low-income households.Read More

Knowledge @ Wharton - 7/11/2025
Automatic Enrollment, Tax Fears, and the 401(k) Surge

Professor and director of the Pension Research Council at the Wharton School breaks down new data on rising 401(k) contributions, the influence of automatic enrollment, and the savings behaviors of younger generations.Read More

Knowledge @ Wharton - 7/9/2025
How Minimum Wages and Taxes Can Combat Income Inequality

The ideal way to reduce income inequality is to use minimum wages and income taxes in a complementary way instead of one substituting the other, according to new Wharton research.Read More

Knowledge @ Wharton - 7/8/2025