Ronald Frank

Ronald Frank
  • Professor Emeritus, Emory University

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Overview

Professor Frank has taught at Northwestern, Harvard, and Stanford Universities, and at the Wharton School of the University of Pennsylvania in the US. During his two decades at Wharton he served as director of research and PhD programs and vice dean. In 1984 he became dean of Purdue University’s Krannert School of Management, and then served as dean of the business school at Emory University from 1989 to 1998. While at Emory he focused on increasing the ranking of the business school and building the school’s endowment. Prof Frank is dean emeritus and Asa Griggs Candler professor of marketing emeritus of Emory University’s Roberto C Goizueta Business School. He was also the president of Singapore Management University and its trustee. He has been a prolific writer of marketing articles, books and journals, and for over a decade was the fourth most-cited author in marketing.

He earned his master’s degree in business at Northwestern University (USA) and his PhD in marketing from the University of Chicago (USA).

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Knowledge at Wharton

Why Today’s AI Bubble May Fuel Tomorrow’s Economic Growth

Wharton associate professor of operations, information and decisions discusses whether the rapid rise of artificial intelligence investment signals a concerning bubble or a necessary stage of innovation.Read More

Knowledge @ Wharton - 12/12/2025
Best of 2025

A “Best of 2025” conversation featuring top leaders exploring how creativity, data, and innovation are redefining marketing, retail media, and modern consumer experiences.Read More

Knowledge @ Wharton - 12/12/2025
Understanding the True Costs Behind Credit Card Lending

Wharton finance professor examines why credit card interest rates remain elevated and the factors driving these persistent costs.Read More

Knowledge @ Wharton - 12/10/2025