Ronald Frank

Ronald Frank
  • Professor Emeritus, Emory University

Contact Information

Overview

Professor Frank has taught at Northwestern, Harvard, and Stanford Universities, and at the Wharton School of the University of Pennsylvania in the US. During his two decades at Wharton he served as director of research and PhD programs and vice dean. In 1984 he became dean of Purdue University’s Krannert School of Management, and then served as dean of the business school at Emory University from 1989 to 1998. While at Emory he focused on increasing the ranking of the business school and building the school’s endowment. Prof Frank is dean emeritus and Asa Griggs Candler professor of marketing emeritus of Emory University’s Roberto C Goizueta Business School. He was also the president of Singapore Management University and its trustee. He has been a prolific writer of marketing articles, books and journals, and for over a decade was the fourth most-cited author in marketing.

He earned his master’s degree in business at Northwestern University (USA) and his PhD in marketing from the University of Chicago (USA).

Continue Reading

Knowledge at Wharton

Who Controls a Company’s Values After It Is Sold?

Maurice Schweitzer, Wharton professor of operations, information and decisions, examines the Ben & Jerry’s legal battle and the challenges of preserving a company’s social mission under new ownership.…Read More

Knowledge @ Wharton - 10/9/2026
How Lucky Strike Entertainment Is Betting on Screen-Free Experiences

Julie Zukof, vice president of brand at Lucky Strike Entertainment, explains how nostalgia, community, and experiential design are bringing a new generation back to the bowling center.…Read More

Knowledge @ Wharton - 10/8/2026
Why People Would Rather Give Nothing Than Too Little

New research from Wharton shows that overcoming the fear of an inadequate donation can dramatically increase giving.…Read More

Knowledge @ Wharton - 10/8/2026