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Wharton Stories: MBA

Revolutionizing Hair Customization for Black Women

The 2021 New Venture Competition spotlighted a range of innovative student startups like Hairtelligence, co-founded by Isoken Igbinedion, WG’21.

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A professional video camera set up in a dimly lit environment with blue and purple lighting, likely at a concert or event.

“Entertainment, at its core, is about connection and community. It’s what drew me to this industry as a kid moving between countries, looking for a common language. Building these treks was, in a small way, the same thing: creating a space where people could find each other, share something real, and leave a little more ready for what comes next.” — Ami Higuchi, WG’26

Wharton Stories: MBA

Revolutionizing Hair Customization for Black Women

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