Maarten Bos

Maarten Bos
  • Lecturer

Contact Information

  • office Address:

    Jon M. Huntsman Hall, Suite 700
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: Human-technology interaction, Consumer Decision Making, Persuasion, Human Behavior.

Links: Personal Website, LinkedIn

Overview

Maarten Bos is a quantitative experimental behavioral researcher, with expertise in decision-science, persuasion, and human-technology interaction. He worked in industry research labs at Disney Imagineering and Snap Inc. for more than 10 years, translating research and analytics to business outcomes and improvements.

Maarten’s research has been published in journals including Science, Psychological Science, Journal of Consumer Psychology, and The Review of Economic Studies. His work has been cited thousands of times and covered by the Wall Street Journal, Harvard Business Review, NPR, The New York Times, Late night with Seth Meyers, Men’s Health Magazine, the Financial Times, and on numerous podcasts.

Maarten received his PhD training in The Netherlands, and postdoc training from Harvard Business School and Harvard Medical School.

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Research

Knowledge at Wharton

Can Hedging Make You a Better Communicator?

Hedging can make us less persuasive, but new research from Wharton’s Jonah Berger shows how communicators can use hedging to their advantage.Read More

Knowledge @ Wharton - 7/13/2026
How Fiscal Policy Moves Financial Markets

Wharton's Courtney Wiegand explains how financial markets respond to different stages of the Congressional budget process.Read More

Knowledge @ Wharton - 7/13/2026
Why Big Companies Are Rethinking How They Work With Startups

Professor Serguei Netessine explains how corporate venturing is evolving beyond traditional venture capital.Read More

Knowledge @ Wharton - 7/10/2026