Jon M. Huntsman Hall, Suite 700
3730 Walnut Street
University of Pennsylvania
Philadelphia, PA 19104
Research Interests: Human-technology interaction, Consumer Decision Making, Persuasion, Human Behavior.
Links: Personal Website, LinkedIn
Hedging can make us less persuasive, but new research from Wharton’s Jonah Berger shows how communicators can use hedging to their advantage.…Read More
Knowledge @ Wharton - 7/13/2026Wharton's Courtney Wiegand explains how financial markets respond to different stages of the Congressional budget process.…Read More
Knowledge @ Wharton - 7/13/2026Professor Serguei Netessine explains how corporate venturing is evolving beyond traditional venture capital.…Read More
Knowledge @ Wharton - 7/10/2026