Susan McCafferty
- Senior Research Coordinator
Contact Information
- Primary Email:
mccsusan@wharton.upenn.edu
- office Address:
719 Jon M. Huntsman Hall, 3730 Walnut Street University of Pennsylvania Philadelphia, PA 19104
Knowledge at Wharton
How Liquid Death Builds Marketing That Wins the Internet
Greg Fass on creating marketing people actually want to share.…Read More
Knowledge @ Wharton - 6/18/2026SpaceX’s Historic IPO and the Future of Space
Wharton management professor examines SpaceX’s landmark IPO, its unprecedented valuation, and the broader implications for the future of the commercial space industry.…Read More
Knowledge @ Wharton - 6/17/2026What Unexpected Champions Teach Us About Sports
Leading sports data journalist explores how analytics, team chemistry, and randomness shaped recent championship runs and major international tournaments.…Read More
Knowledge @ Wharton - 6/17/2026