Martin P. Fritze

Martin P. Fritze
  • Visiting Scholar

Contact Information

  • office Address:

    700 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104-6340

Knowledge at Wharton

Navigating Holiday Retail Trends Amid Economic Uncertainty

Managing director of the Baker Retailing Center discusses how economic uncertainty, shifting consumer behavior, and evolving retail dynamics are influencing expectations for the holiday shopping season.Read More

Knowledge @ Wharton - 11/21/2025
Navigating Marketing Shifts Amid AI, Inflation, and Cultural Change

Marketing leader discusses how economic pressure, AI adoption, and shifting consumer behavior are transforming brand strategy.Read More

Knowledge @ Wharton - 11/20/2025
How California’s New AI Law Seeks to Safeguard Children

Wharton professor of legal studies and business ethics discusses the implications of California’s new AI safety legislation focused on protecting children online.Read More

Knowledge @ Wharton - 11/19/2025