Ryan Dew

Ryan Dew
  • Assistant Professor of Marketing
  • Govil Family Faculty Scholar

Contact Information

  • office Address:

    755 Jon M. Huntsman Hall
    3730 Walnut Street
    University of Pennsylvania
    Philadelphia, PA 19104

Research Interests: marketing analytics, data-driven design, decision support, preference measurement

Links: Personal Website

Overview

Ryan Dew is an Assistant Professor of Marketing and the Govil Family Faculty Scholar at the Wharton School of the University of Pennsylvania. His research explores how machine learning and Bayesian statistical methodologies can solve applied marketing problems and enhance the capacity of marketers to make data-driven decisions. Methodologically, he uses techniques from machine learning, Bayesian nonparametrics, and Bayesian econometrics.

For up-to-date information about Professor Dew and his research, please visit his website: www.rtdew.com

 

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Is Influencer Marketing Worth It?

Brands pay millions for mega-influencer endorsements, but new research from Wharton’s Ryan Dew and Raghuram Iyengar finds having more followers doesn't always yield the biggest bang for the buck.Read More

Knowledge at Wharton - 4/29/2024
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